外贸邮件查询回复中英文指南-第6部分
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顺祝商祺。,
姚义滨,总经理
达尼米克。。。。。。。。。。。。出口。。。。。。。。。。上海电子元件有限公司
yyao@globalsources。
。globalsources。/deselec。co
77
76
Selling more to a regular buyer
Dear Frank;
We have recently refreshed our online catalog at 。
globalsources。/desz。co。 These products are currently
available at your request; and cover the latest market trend。
We are most grateful that you have; for several years;
included a selection of our products in your mail…order
catalogs。 The resulting sales have been very steady。
We believe that you will find our new products most
attractive。 They should get a very good reception in your
market。
Once you have time to study the supplement; please let
us know if you would like to take the matter further。 We
would be very happy to send samples to you for closer
inspection。 For your information; we are planning a range
of _________; which should do well in the European
market。
We will keep you informed on our progress and look
forward to hearing from you。
Sincerely yours;
Hong Jian She; General Manager
Dynamic Exports Shanghai Zipper Co。; Ltd。
jhong@globalsources。
。globalsources。/desz。co
向长期合作买家推销新产品
尊敬的 Frank 先生:
我公司最近推出了一系列新产品。这些新产品反映了
最新的市场趋势,目前已可供货。请浏览我公司推广
网页:。globalsources。/desz。co,查看最新的产
品目录。。
多年来,贵公司的邮购目录一直收录本公司的产品,
且销售业绩理想,我公司在此表示感谢。。
我们的新产品非常具有吸引力,定能在您所在的市场
获得良好的反响。。
浏览我们的网上目录之后若需了解更多信息,请随时
与我们联系,我们将非常乐意为您奉上样品。另外,
我公司现正开发一系列。。。。。。。。。。。。。。。。。。。。。____________。。。。。。。。。,以迎合欧洲市
场的需求。我们将随时向您通报最新进展。。
期待您的回复。。
顺祝商祺。,
洪建涉,总经理
达尼米克出口上海拉链有限公司
jhong@globalsources。
。globalsources。/desz。co
79
78
Connecting global buyers and suppliers
连。。。。。。。。。结。。。。。。。。全球买家及供应商
Global Sources’ mission is to connect global buyers and
suppliers; by providing the right information; at the right
time; in the right format。
环球资源的使命是:。。。。。。。。。。。。。。。。以适当资讯,在适当时机,通过适
当渠道,连结全球买家及供应商。
81
Connecting global buyers
and suppliers
连。。。。。。。。。结。。。。。。。。全球买家及供应商
环球资源自。 1971 。。。。。。。。。。。。。。。。。。。年成立以来,始终致力于促成全球买
卖双方的有效沟通。
我们的目标是为贸易伙伴创造最佳的商机。。
如今,我们的目标和重心依然如故,只是我们实现目
标的渠道已经得到了大大的拓展。对供应商而言,环
球资源努力。:
1。 。。。。。。。。。。。。。。。。。。。。。。。。提高供应商的销售量,并保持或提高价格水平
2。 。。。。。。。。。。。。。。。。。。提升供应商的品牌及公司知名度
3。 。。。。。。。。。。。。。。。。。。。。。。始终将供应商的产品呈现于目标买家面前
4。 。。。。。。。。。。。。。。。。。。。。。。。。。提供来自多元化的庞大国际买家社群的即时需求信
息及全新产品理念
环球资源以其独特的定位为您创造价值。为什么我们
能做到这些?因为我们拥有。 38 。。。。。。。。。。。年的成功经验,以及一
个日益壮大的、信赖并推崇环球资源的买家社群。。
对买家而言,我们通过其所选择的媒体渠道,为其提
供切合需要的、跨地区的专业化货源信息。。
如欲了解我们如何帮助您实现商业目标,请联系环球
资源客户主任。。
Since Global Sources was founded in 1971; we have been
strong proponents of effective munication between
suppliers and buyers worldwide。
The objective of this is to create the best business
opportunity for trade partners。
Today; our mitment and focus remain unchanged; but
we employ multiple channels to facilitate munication
and business growth。 For suppliers; Global Sources:
1。 Increases supplier’s sales volume (Purchase Orders) and
maintains or increases price points
2。 Increases supplier’s brand and pany recognition
3。 Keeps suppliers’ products in front of the right buyer
munity at all times
4。 Provides suppliers with current demand information and
new ideas from our large; diverse group of international
buyers
Global Sources is uniquely positioned to deliver this value
to you。 Why? Because we have 38 years’ experience and a
growing munity of buyers who prefer Global Sources。
For buyers; we meet their needs for vertical…specific;
multiple…country sources in the media of their choice。
For consultation on how we can help you meet your
business objectives; please contact your Account Executive。
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82
Glossary
词汇表
The following are generally…accepted terms and definitions。
Cash on delivery … a method of making a purchase
with the expectation that the item(s) will be paid for on
delivery。*
Letter of credit (L/C) … an instrument or document issued
on behalf of a buyer by a bank on another bank or banks
or on itself。 It gives the buyer the prestige and financial
backing of the issuing bank。 The acceptance by the bank
of drafts drawn under the letter of credit satisfies the seller
and the seller's bank in the handling of the transaction。
The buyer and the accepting bank also have an agreement
as to payment for the drafts as they are presented。*
Request for information … an inquiry from a potential
buyer about your products and pany。 Your response to
the RFI will help buyers decide whether to buy from you
or not。
Request for samples … a request for information made a
buyer to a supplier for samples of the supplier’s products
Terms of payment … the prescribed time a person has to
make installment or other payments as identified in a loan
or credit contract。
* As found in the Dictionary of Marketing and Advertising (Rosenberg 1995)
以下是一些广泛接受的贸易术语及其解释。。
交货付现 (Cash on delivery):货物运达时支付货款。*
信用证 (L/C):根据买方的要求,由一家银行向另一家
银行或多家银行或其自身开具的凭证或单据。它为买
家提供了信誉担保和开证银行的财务支持。银行承兑
信用证项下的汇票即表明其接受卖方及卖方银行处理
业务的要求。买方与承兑银行也签有承兑汇票付款的
协议。。*
信息查询。 (Request for information):潜在买家发出的
对您产品及公司信息的查询。您对信息查询的回复将
帮助买家决定是否向您采购产品。。
样品索取 (Request for samples):买家向供应商索取产
品样品的请求。。
付款条件 (Terms of payment):约定的偿付借贷或信贷
合同中所确定的分期款项或其它款项的时间。。
* 摘自 Dictionary of Marketing and Advertising (Rosenberg 1995)
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时
势
造
英
雄
。
时局愈艰难,愈显英雄本色。
今天,“中国制造”面临前所未有的挑战。如何在困境中实现突破?
你需要强大的营销后盾,打造新的竞争优势,迎接春天的来临。
环球资源“全面解决方案”,承载近 40 年专业 B2B 经验和资源,
整合多种推广渠道,独具星级排名和认证服务,助你携手优质买家,
成就英雄伟业。
浪潮已经到来,勇于弄潮?还是甘于被淘汰?这是你的选择。
时势造英雄。环球资源。